The US health and medical Insurance industry earned revenues of $804 bn in 2016, with a 3% annual growth rate. The Industry growth in the recent years has been driven by increase in healthcare expenditure especially in chronic diseases and decrease in the rate of un-insured population. Rising medical costs and regulatory pressures are reducing the industry profits. Low confidence in political dynamics in the US and uncertainty over the fate of social welfare insurance plans have presented newer challenges for the healthcare insurance industry. In such turbulent times, it has become imperative for the insurance providers to focus on customer experience and retention to ensure sustained growth and profitability.
The case challenge will provide the opportunity for the participants to use their analytical skills for conceptualizing and strategizing the approaches to enable the Insurers/policy makers retain their consumers and provide a valuable experience while maintaining the profitability
Submission in powerpoint format - not more than 5 slides, with appropriate citations. Please refer to the problem statement for more details.
Shortlisted teams will be required to present the case solution to the panel. Additional details will be shared with the shortlisted teams after Round 1.