Wellocity

Wellocity

ABOUT THE EVENT

In association with IL&FS
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Leading hospital chains in India, have tried to build a foothold in Tier 2 / Tier 3 cities to cater to the needs of the patients. However, after being unable to sustain a competitive advantage these hospitals have either held back expansion plans or divested from smaller towns. This case study will help the participants to come up with innovative strategies to target specific cities and provide a market entry model within the selected segment through prudent capital investments. In the process teams are expected to identify challenges and suggest solutions for the same.

IMPORTANT DATES

Event Guidelines and Rules

EVENT FORMAT

Screening Round:

A quiz that tests your knowledge about marketing and healthcare will be held on 27th September 2017.


Final Round (On Campus):

The final case will be shared with the shortlisted teams. These teams will be invited on campus to present their case solutions.


Location:
Hyderabad


Functions:
Marketing and Healthcare


PRIZES
  • First Prize- INR 50,000
  • Second Prize- INR 25,000