Advaita 2017

An Introduction

Advaita 2017 was a huge success with overwhelming participation of more than 3,500 teams from all over the world. Advaita 2018, now in its 6th year, aims to achieve the vision to converge ideas on managing businesses and solving business problems, thus the theme “Transforming businesses” coherently speaks of the ways to add new propositions, by providing a platform for exchange of ideas.

Our Events


In association with IL&FS, Wellocity was a case competition to provide a market entry model within the selected segment through prudent capital investment. Winning business plan pitched for pitched bringing quality healthcare to tier 2 & tier 3 cities.


 Hosted by Uber, this competition aimed to tackle new age marketing problems faced by the tech company . The first round consisted of a marketing quiz to test the skills of participants followed by a case competition with the finalists presenting to Uber leadership panel.

Building Blocks

Sponsored by SREI, this Business plan competition was designed to ensure participants gain relevant knowledge on key drivers of the industry and a better perspective on how large-scale projects are planned in the sector.


Powered by Optum, this competition was meant to tackle issues faced by Optum in the US healthcare insurance industry which was plagued by rising costs and political instability. The teams of 2, submitted an initial deck and shortlisted students were made to present their analysis and recommendations to the Optum panel.


This case competition aimed building cost-effective, sustainable and out of the box business models to make the power distribution more effective.


For those looking to make an impact on society, Urbanomics was designed specifically to cater to sustainable development requirements of ever-growing Indian metros. Students were required to present a idea for a green city after being shortlisted through a quiz testing their knowledge on energy and Infrastructure.


ISB's flagship Business Quiz competition in collaboration with Quiz Club abd Leverage. The quiz attracted participation from many National Undergraduate and B-school students.


Sponsored by Tech Mahindra, this competition focused on the operations sector. The company sought after solutions to improve operational efficiencies faced by Tech Mahindra. Students, after clearing an initial quiz and presenting their initial solution faced off a panel of Mahindra leaders.

The Boardroom Challenge

ISB's online business simulation challenge, open for international participants as well.


In the first of its kind event in Advaita, the top brass of Matrix presented students with the challenge that Matrix cellular was facing and required them to find new areas of growth and revenue given some constraints. Students were required to produce a 3 page summary  followed by a presentation.

The Traders Realm

The flagship virtual trading competition of ISB, open for international participants as well.


In partnership with Pindfresh, Maxima provided an opportunity for participants to devise a launch plan for a new product or service that was being crafted by Pindfresh. The winner's strategy was used by Pindfresh.


A business case competition wherein the participants were invited to solve a public policy challenge using technology.


An event for solving real life operations issues using technology.

Red Panda

A business case competition wherein participants ideate on products and solutions. The idea is to how their solution will enhance the level of menstrual health, hygiene and awareness in the country and present their roadmap.



Our Sponsors


Meet the team that made it happen!!

Hyderabad Team

Lead Coordinator - Tanvi Wadhwa
Events - Sonali Sharma, Nikhil Chaudhary, Avneet Singh
Sponsorships - Ravi Teja Gamini, Nikhil Thatai
Marketing - Mrigank Mishra, Aishwarya Makkar
Technology - Akshiv Baluja, Arjun Juneja
Outreach - Srividya Bhaskar
Operations - Suhail Manocha, Chandrika Karumanchi

Mohali Team

Lead Coordinator - Shreyas Grover
Outreach Team - Arpit Bang, Aakil Mehta, Sonia Khaitan
Marketing team - Akshay Goel, Devrrat Nayyar, Shailendra Rana, Smriti Gupta, Sahiba Sirohi
Event Coordinators/Operations - Krishna Surendranath, Arushi Rawat, Anirudh Sheldenkar, Swagnik Basak, Satyesh Jha
Creativity - Astha Dhawan, Shilpa Baweja
Sponsorship - Shravya Alladi, Jatin Narang, Stuti Gupta
Key Strategist - Meemoh Shrivastava